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97% OF CMOS AGREE*
Attribution doesn't
tell the whole story
INTRODUCING BOUNDARY
It's time to measure
marketing more effectively
Invest in brand
Identify the long-term pipeline impact of each marketing tactic to escape the quarterly cycle and get buy-in for brand building.
CORRELATION MODELING
Optimize your budget
Know what works, what doesn't, and actually do more with less – instead of simply guessing and thinly spreading your budget across all channels.
PIPELINE IMPACT SCORE
Set realistic goals
Confidently build campaigns and programs with an understanding of which activities move the needle – and when they'll pay off.
TIME LAG ANALYSIS
CSV FILE UPLOAD
Get started ASAP
Nothing to integrate and no PII captured means fast time to value without lengthy approvals – and no disruption to your tech stack.
Attribution only tracks where demand is captured. It misses more than 80% of the buyers’ journey, including an extensive list of high-impact brand marketing tactics.
The result? Marketers are forced to make long-term decisions based on short-term data – and find themselves in a perpetual struggle to measure the impact of brand marketing.
*According to a 2024 study of 214 B2B marketers by Sirkin Research.
Product lines
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Geography
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Account size
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HOW IT WORKS
Simple process meets
complex analysis
Boundary combines correlation modeling and time lag analysis to reveal which tactics drive demand and when they convert to pipeline so you can:
Justify brand building
Identify the pipeline impact of longer term marketing strategies to escape the quarterly cycle and get buy in for brand building.
Optimize your budget
Identify the long-term impact of every single tactic so you can double down on what works, cut what doesn’t, and actually do more with less.
Achieve GTM alignment
Get your entire GTM team on the same page and set realistic expectations with visualizations of time to business impact for every marketing activity.
Skip approval from IT
No integrations, installations, or PII means fast time to value without lengthy approvals and without disrupting your tech stack.
UPLOAD YOUR DATA
30
months worth
Unlimited
metrics
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RUN YOUR MODEL
12+
modeling approaches
Robust
error testing
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VIEW YOUR ANALYSES
4
views
Proprietary
B-score
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INSIGHTS OVER DATA
Built by analysts,
designed for marketers
PIPELINE IMPACT SCORE
Each marketing tactic is rated based on the strength, consistency, and reliability of the impact it has on pipeline. Then they're broken down into categories to give you a quick overview of what is working and what isn’t.
TIME LAG ANALYSIS
B2B marketing has a long-term effect on creating demand. That's why Boundary looks at the impact each tactic has on pipeline that's created up to 12 months later. This allows you to know when to hold the line – or when to pull the plug.
PAID MEDIA DEEP DIVE
Paid media is where you can make the fastest changes to your marketing. Boundary analyzes every marketing activity in your data and provide recommendations on how to use each channel strategically.
INSIGHTS OVER DATA
Built by analysts,
designed for marketers
THE POWER OF BOUNDARY
Total pipeline is
just the beginning
No. Attribution does a great job of identifying conversion points and it should be used to measure how demand is being captured. We developed Boundary to measure the long-term impact of every marketing tactic and should be used in addition to MTA.
In order for the modeling to be reliable and for us to incorporate the time-lag analysis, we need a minimum of 30 observations for each metric. In other words, you need at least 30 months (2.5 years) of data to use Boundary.
If you can measure it in marketing, you can model it in Boundary. Some of the most common data we see being used includes:
- Digital Advertising: Impressions and Clicks across each platform
- Website: Visits by Channel or Site Section (e.g., Blog, Product Pages, etc.), Content Views
- Awareness: Social Media Engagement, PR, Share of Voice, Podcast Downloads
- Contact Engagement: Email Opens, Email Clicks, Webinar and Event Registrations, Asset Downloads
No. Boundary runs the models and includes a comprehensive analysis of the results in the output. We provide directional insights and recommendations for how to rebalance your marketing budget and how to use each paid channel strategically to maximize your pipeline growth. Think of Boundary as your on-demand data analyst.
Marketing Mix Modeling is rooted in multivariate regression modeling, while Boundary uses correlation modeling and time-lag analysis. In order to provide reliable results, MMM requires far more data than most B2B companies have - hundreds of closed deals every week. MMM is a great tool for “big data” and mainly large B2C companies, but the approach doesn’t work for the monthly and quarterly cadences of B2B.
Boundary does not store or allow any sensitive or personally identifying information (PII) on the platform. The only data that Boundary accepts is monthly totals for each metric being used in a model. If an individual accidentally tries to upload any personally identifiable or sensitive data, Boundary’s built-in data security will reject the upload.
Yes, we take data security extremely seriously and have implemented multiple layers of protection to ensure the confidentiality, integrity, and controlled access of your documents. This includes:
- Authenticated Access through Amazon Cognito
- Identity-Based Access Controls
- Document Processing Security
- Data Encryption
- Compliance and MonitoringNo, Boundary does not rely on tracking individual users in any way, and there is nothing to implement or install. We simply need the monthly totals of your marketing tactics that you upload to the platform for its modeling.
YOU'VE GOT QUESTIONS
We've got answers
We've developed an app so that each robot can deliver goods in residential areas safely and make autonomous decision based on real-time information.
Account size
Description of benefit that resonated with survey respondents that is this long but not any longer otherwise it will make the website look super ugly and we can't have that.
Product lines
Description of benefit that resonated with survey respondents that is this long but not any longer otherwise it will make the website look super ugly and we can't have that.
Small data needs a big solution
Description of benefit that resonated with survey respondents that is this long but not any longer otherwise it will make the website look super ugly and we can't have that.
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YOU'VE GOT QUESTIONS
We've got answers
Multi-touch attribution tools miss the majority of the buyers' journey, including an extensive list of high-impact brand marketing tactics.
Boundary uses correlation modeling and time-lag analysis to show which tactics create demand and when they translate into pipeline.
After uploading your marketing data, Boundary applies more than 12 modeling techniques to provide not just data, but truly actionable insights.
THE BUYERS' JOURNEY
Attribution is great at identifying conversion points.
WHAT ACTUALLY HAPPENED
But that’s not everything that led to pipeline growth.
YOU'VE GOT QUESTIONS
We've got answers
THE BUYERS' JOURNEY
Attribution is great at identifying conversion points.
WHAT ACTUALLY HAPPENED
But that’s not everything that led to pipeline growth.